Full-Funnel Digital Marketing & Performance Ads
Master Google Ads, Meta Ads Manager, GA4 event tracking, programmatic SEO, and high-ROI conversion funnels.
Transparent Fee Structure & Taxation
| Component | Amount (INR) | Applicability & Notes |
|---|---|---|
| 1. Base Program Tuition | ₹5,499 | Live practical training, LMS access, project reviews, and job interviews |
| 2. Screening Assessment & Capstone Fee | ₹999 | Proctored examination, score card, and interview evaluation |
| 3. Statutory GST (18%) | ₹1,170 | Government indirect tax with standard GST invoice issued |
| Total Payable Upfront | ₹7,668 | Paid via verified Razorpay portal after applying for assessment |
Curriculum Syllabus (4 Modules)
12 Total LessonsModule 1: Search Intent & Google Ads Search Campaign Architecture
3 LessonsHigh-intent commercial keywords, responsive search ads, smart bidding strategies, and quality score engineering.
- 1Single-Theme Ad Group (STAG) Setup & Commercial Intent FilteringPreview38 min
- 2Quality Score Optimization: Ad Relevance, CTR & Landing Page Experience42 min
- 3Target CPA vs Target ROAS Smart Bidding Algorithms in Google Ads45 min
Module 2: Meta Ads Manager & Performance Creative Strategy
3 LessonsAdvantage+ Shopping campaigns, broad targeting vs custom lookalike audiences, and high-converting video creative hooks.
- 1Setting Up Advantage+ Shopping Campaigns & Pixel Architecture44 min
- 2Meta Conversions API (CAPI) Integration & First-Party Data Safeguards48 min
- 3Creative Hook Testing & Iterative Performance Ad Variations40 min
Module 3: Web Analytics, Google Tag Manager & GA4 Deep Dive
3 LessonsCustom event tracking, data layers, e-commerce purchase tracking, and multi-touch attribution models.
- 1GTM Container Configuration & Custom Data Layer Triggers50 min
- 2GA4 Exploration Reports & Funnel Drop-off Analysis45 min
- 3Data-Driven vs Last-Click Attribution Modeling in GA438 min
Module 4: Landing Page Conversion Rate Optimization (CRO) & Capstone
3 LessonsHeatmap analysis, A/B testing with statistical significance, checkout friction removal, and live performance campaign audit.
- 1Analyzing User Friction with Microsoft Clarity & Session Recordings36 min
- 2Formulating and Executing High-Impact A/B Tests on Checkout Funnels42 min
- 3Capstone: Auditing and Scaling a ₹5 Lakh/Month Paid Media Campaign75 min
Assessment & Certification Roadmap:
Submit profile, academic qualification, and choose examination slot.
Pay ₹999 exam fee via official Razorpay link and complete test.
Complete hands-on case studies, live mentor sessions, and capstone project.
Get verified credentials, resume audit, and interview deployment.