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SpotEnroll
Official Curriculum • Verified Syllabus
SE
SpotEnroll Academy
SpotEnroll Sales and Services Private Limited
Official Course Specification & Vocational Curriculum Guide
Document Ref: SE-SYLLABUS-2026
Published: 14 November 2026
Website: https://spotenroll.in
Payment Portal: razorpay.me/@spotenrollsalesandservicespri
Marketing Specialization

Marketing Career Programs - Official Syllabus & Curriculum Guide

Structured job-oriented training aligned with leading industry standards and screening evaluation

Total Courses Included1

About Marketing Specialization

Brand architecture, consumer behavior, go-to-market execution, and integrated campaign management.

Aligned with 2026 hiring requirements
Live proctored screening assessment
Direct corporate interview referrals
Course #1 • Marketing8 Weeks Cohort

Strategic Marketing & Brand Positioning

Formulate high-converting go-to-market strategies, brand positioning maps, consumer insights, and campaign ROI models.

Total Upfront Fee₹5,898Includes Exam + 18% GST
Lead Mentor:Arjun Krishnan, Ex-Growth & Brand Director, Consumer Tech India
Assessment Fee:₹999 (One-time)
Certification:Accredited Completion Certificate
Official Payment Link:razorpay.me/@spotenrollsalesandservicespri

Transparent Fee Structure & Taxation

ComponentAmount (INR)Applicability & Notes
1. Base Program Tuition₹3,999Live practical training, LMS access, project reviews, and job interviews
2. Screening Assessment & Capstone Fee₹999Proctored examination, score card, and interview evaluation
3. Statutory GST (18%)₹900Government indirect tax with standard GST invoice issued
Total Payable Upfront₹5,898Paid via verified Razorpay portal after applying for assessment

Curriculum Syllabus (3 Modules)

9 Total Lessons
Module 1: Market Research & Audience Segmentation
3 Lessons

Quantitative consumer surveys, demographic vs psychographic clusters, and competitive whitespace mapping.

  • 1Designing High-Intent Consumer Persona ProfilingPreview
    35 min
  • 2Perceptual Positioning Maps & Competitor Differentiation
    40 min
  • 3TAM, SAM, SOM Sizing for New Product Lines in India
    38 min
Module 2: Value Proposition Formulation & Messaging Architecture
3 Lessons

Creating differentiated core value propositions, functional vs emotional hooks, and brand tone guidelines.

  • 1The Strategyizer Value Proposition Canvas Framework
    42 min
  • 2Drafting Positioning Statements & Copy Guidelines for Product Launch
    38 min
  • 3Pricing Strategies: Skimming, Penetration, and Value-Based Pricing
    45 min
Module 3: Integrated Campaign Strategy & Media Mix Modeling
3 Lessons

Orchestrating ATL, BTL, digital performance channels, and influencer campaigns with ROI attribution.

  • 1Channel Allocation Matrix: Performance vs Brand Awareness Budgeting
    44 min
  • 2Measuring Brand Lift, Share of Voice & Net Promoter Score (NPS)
    40 min
  • 3Capstone: Delivering a 360-Degree Brand Relaunch Plan
    60 min
Assessment & Certification Roadmap:
Stage 1: Application

Submit profile, academic qualification, and choose examination slot.

Stage 2: Screening Exam

Pay ₹999 exam fee via official Razorpay link and complete test.

Stage 3: Cohort Training

Complete hands-on case studies, live mentor sessions, and capstone project.

Stage 4: Placement Drive

Get verified credentials, resume audit, and interview deployment.

SpotEnroll Sales and Services Private Limited

Incorporated under the Companies Act, India • Educational & Career Assessment Division

Official verified payment portal: https://razorpay.me/@spotenrollsalesandservicespri

Student Support & Admissions Desk:

Email: admissions@spotenroll.in | support@spotenroll.in

Page generated automatically from official course repository.